INTRODUCTION
Electronic Commerce (EC) defined as the process of buying, selling, or exchanging products, services, or information via computer networks. Efraim Turban et al (2008:4). The immense success of EC can be attributed to the non restrictive way in which it promotes trades between diverse locations, people, businesses and various communities. It has been reported consistently that many companies that invest in EC increase their profitability immensely. EC faces technological and non-technological limitations that mitigate against the heights of successes that could be attained. Efraim et al (2008:26) described Technological limitations as unfavorable factors that relates to the peculiarities of technological role and palliate the expected effect of EC on businesses while non-technological limitations refers to those factors outside the technological terrain.
TECHNOLOGICAL LIMITATIONS WILL BE EASILY OVERCOME
Saying technological limitations are more easily overcome might sound unrealistic because people could ask that if it can be that easy, why do we not have a perfect condition in Electronic Commerce? It must be noted that technological limitations refer to those factors caused because of imperfect conditions in the global technologies. Yes, I agree that there is never going to be a time when EC will be in a perfect condition, but the problems could be solved as soon as they are confirmed limiting factors. The US (DHS), in a bid to merge data from different sources and integrate the networks of 22 federal agencies having over 170,000 employees depended on Informatica to develop a system that would combine disparate systems to make information more widely accessible throughout the organization. Thus informatica has been able to live up to its promise that Informatica supports the expanding diversity of customers, partners, and their data with structured and unstructured data transformation, multi-enterprise visibility, and pre-emptive data quality Informatica.com (2009)
The case may be different with non-technological limitations because the factors are dependent on customer concerns, emotions, trust, public and legal issues, online fraud etc. It should be noted here that organizations can correct every fault that is caused by technological issues but customers emotions, perceptions and the likes are extraneous to ECs jurisdiction. The global community at large needs a gradual paradigm change towards certain developments in EC before success can be achieved in eradicating non technological limitations.